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Innovations to leverage CTV’s full potential
CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)
An infographic overview of the latest insights into CTV advertising.
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Advertisers have been calling for more advanced measurement solutions that can provide a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes. Innovid is proud to partner with NBCUniversal to meet advertiser and publisher needs across the ecosystem.
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across select Disney digital and streaming inventory. With InnovidXP, advertisers can now measure outcomes like app conversion and web visitation. Learn more here.
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss impacts attribution and measurement — and what Innovid is doing to help you stay ahead of it.
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.