Innovid

Crumbling reliability: How bad are cookies really?

Even if they’re not totally going away, cookies can no longer be the foundation for digital marketing.

Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be

Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.

Google and Cookies: The Saga Continues, But Not In The Way You Expected

Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?

Innovid Introduces "Identity Unlocked"

Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.

An ad by any other name

Using creative taxonomy to tell your brand’s story on LinkedIn.

Navigating the gray area: Reassessing Made for Advertising (MFA)

Understand the intricacies of MFA sites and how to mitigate the risks through ad-server integrated verification.