Innovid

Navigating the gray area: Reassessing Made for Advertising (MFA)

Understand the intricacies of MFA sites and how to mitigate the risks through ad-server integrated verification.

Introducing Harmony

Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.

Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way

Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.

Squadron Taps InnovidXP to Measure & Optimize TV Investments for High-Growth Startups

With InnovidXP, a global measurement platform built for converged TV, Squadron supplies its clients with real-time proof of TV advertising’s impact.

Why the Media Rating Council is Poised to Become Even More Crucial

New Innovid research shows 86.8% of advertisers place a high value on MRC accreditation.

Innovid's Continuing Focus on the Future of TV Advertising Measurement

Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.