Steering into success: Cookieless ad serving for auto advertisers

An analysis of 2024 automotive data from Innovid advertisers reveals that less than 34% of impressions are linked to a cookie ID lasting longer than 24 hours. This short lifespan fragments media and creative efforts, and dilutes the accuracy of reporting metrics that are crucial for optimizing performance.

Innovid provides a cookieless ad serving solution to help auto advertisers deliver personalized shopping experiences, enabling advertisers to achieve cross-device reach and frequency and more accurate attribution.

With Innovid's cookieless, multi-ID solution, auto advertisers can:

• Persist across cookie-challenged devices and environments
• Provide visibility into cross-device conversions
• Drive more accurate reach and frequency
• Increase overall attributable conversions across all channels and devices