The shelf life of cookies: Why retailers need to go cookieless

In digital advertising, US retailers are projected to spend $100 billion in 2024. Less than 30% of impressions are associated with a cookie ID lasting longer than 24 hours. With high investment impacted by cookie limitations, accurate measurement and effective personalization are crucial for maximum growth and impact.

To stay competitive and engage customers effectively, retailers must adopt multiple identifiers for accurate measurement and personalization across the funnel.

With Innovid's cookieless, multi-ID solution, retailers can:

• Expand reach and connect with customers on cookie-challenged browsers and devices
• Track customer conversions across devices for a more holistic view
• Gain more accurate reach & frequency insights for smarter optimizations
• Capture more overall attributable conversions and improve ROI

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