Cough, Cold & Creative: Best Practices for Advertising in Flu Season

Notable DCO ads from 2024

These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization technology to create personalized advertising.

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign Magazine partnered with Innovid to interview some of the industry’s brightest advertising executives from Unilever, NBC Universal, and more.

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

There's so much potential for CPG brands to tell stories through sequential messaging. To get started, here’s what it is and how CPG brands can use it.