Are You Paying Attention? Why the Industry’s Hottest Metrics Might Finally Be Worth Yours.

Get the truth on attention

Everyone is talking about attention metrics. But let’s be honest, they’ve been the shiny object of measurement for a while. From “time-in-view" to “eye-tracking,” attention has been sold as the ultimate answer to ad effectiveness. The reality? Not quite.  

That’s why this conversation is different.

Join Protected by Mediaocean’s Sara Maskivish and Innovid’s Dan Mouradian for a candid discussion on the evolution of attention. Once a self-proclaimed skeptic, Dan’s changed his tune—and he’ll share what finally convinced him that attention can be both real and useful (when measured and applied the right way).

The webinar will unpack:  

• Why traditional verification metrics like viewability and IVT only tell half the story.

• How true attention combines exposure and engagement to reveal creative and media quality and impact.

• Real-world examples of brands turning attention data into measurable outcomes.

• The biggest myths (and realities) around attention in CTV and digital video.

This isn’t another “attention is the future” webinar. It’s a fresh and unfiltered look at how smarter, cleaner data is making attention the next frontier in optimization, not just measurement.

Are you paying attention? Good ... because this time, it’s worth it.