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Telecom has taken a truly omni-channel approach to video advertising, as PC impressions also increased by a healthy 116%.…

CTV wasn’t the industry’s only area of focus, though; mobile and PC video impressions also increased significantly (204% and 86% year over year, respectively).…

Check out the key findings below: CTV overtook mobile as the device with the greatest share of global video impressions. with 46% of video impressions in 2021, up from 40% in 2020 as mobile declined from 43% to 39% and PC slid from 16% to 15%.…

Mobile hung on to its top position, with. 43% of global video impressions. and. 68% of global display impressions. , while PC impressions continued to dip, resulting in just a 16% share of global video impressions and a 32% share of global display impressions…

Our. research. shows that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics,” said Krista Panoff, SVP of Global Enterprise Development at Innovid.…