3 Things Marketers Need to Know to Win Big in the Living Room

Innovid Expands Harmony with Conversion Signals, Unlocking Real-Time Optimization; Google’s Display & Video 360 an Early Adopter

Launch marks major step forward in meeting industry demand for transparent, outcome-driven optimization.

How CTV Is Making Ads More Interactive - And More Effective

CTV and streaming platforms are constantly reinventing the ad experience to keep viewers engaged, especially during ad breaks.

AdRoll & Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement

InnovidXP will integrate into AdRoll’s Connected TV (CTV) offering to combine outcome-based measurement with AdRoll’s cross-channel platform.