Ad Tech’s AI Chasm: Ambition Outpaces Execution Amid System Silos

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

A new report from Mediaocean reveals that while advertisers are confidently boosting spending on digital channels in 2026, their practical ability to execute is being crippled by fragmented tech and poor data quality.

Disney+ Prepares to Embrace Microcontent in 2026

After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience.

What 16 ad tech leaders predict about AI and CTV signals for 2026

Ad Age looks across the ad tech landscape and asks executives for the trends and predictions to watch in the year ahead.