Adring and Innovid Optimize Supermarchés Match’s Drive-to-Store Campaigns Through Creative Automation
Automation replaces manual configuration to support high-frequency localized retail campaigns across 114 stores.
PARIS & NEW YORK – April 7, 2026 – Innovid, the independent software platform for advertising creation, delivery, measurement, and optimization, has deployed—in collaboration with Adring and Stretchly—a drive-to-store advertising solution for Supermarchés Match (Carrefour Group) on Meta environments. This collaboration leverages Innovid’s Enhanced Catalogs technology and the expertise of its London-based integrated creative studio, PACT.
Adring streamlined the management of Supermarché Match's weekly promotional campaigns on Meta by replacing manual configuration with automated creative delivery. This partnership enables creative personalization at scale within a complex, high-cadence retail environment.
The Challenge: High-Frequency Local Promotions
Supermarchés Match, alongside the agency Adring, runs highly localized promotional campaigns across its French network of 114 stores, targeting up to 11 audience segments per location. Every week, five product categories must be highlighted through multiple video formats, creating a particularly demanding production and trafficking (ad operations and delivery) cadence.
Until recently, this level of hyper-personalization required Adring to manually manage several hundred lines of programming in Meta each week—a time-consuming process that limited agility and increased the risk of error.
The Solution: Automated Creation and Local Triggers
Adring implemented Innovid's Enhanced Catalogs technology, which connects Innovid's ad serving and creative automation capabilities to Meta's Local Inventory Catalog. The solution automates creative versioning based on weekly product and catchment area updates, ensuring viewers see offers relevant to their nearest store. By centralizing creative version management and trafficking, the solution reduces manual intervention while allowing teams to quickly update featured products and promotions.
The Role of PACT: Innovid’s European Creative Studio
With the support of Stretchly, Innovid’s London-based integrated creative studio, PACT, supported the project by producing video assets designed specifically for automated and localized delivery. This ensured alignment between creative personalization (DCO) requirements, Meta's technical specifications, and Supermarchés Match's business objectives.
The Results: Faster Execution and Reduced Complexity
The shift to automated creative delivery led to immediate operational benefits:
Significant efficiency gains: Through a specific Excel interface, weekly configuration shifted from hundreds of manually executed setup lines to just 10 lines.
Increased reliability: Automation minimized human error and simplified end-to-end campaign management.
Greater flexibility: Teams can now update products and offers more quickly to meet changing priorities.
"We wanted to move away from operational complexity to focus on results for our client," said Benoit Harduin, Founder and Director of Adring. "Innovid acted as a true partner throughout the process, serving as a perfect extension of our actions, allowing us to significantly simplify campaign execution and gain agility."
"Innovid’s Enhanced Catalogs technology has radically changed how we operate," added Layla Jan, Trading Director at Adring. "We have improved efficiency and reliability while maintaining a high level of localization across stores."
"Drive-to-store campaigns on social platforms are inherently complex," said Eric-Alexis Fortier, Country Manager France & Belux at Innovid. "Our goal with Enhanced Catalogs is to absorb that complexity and make large-scale creative personalization more practical and reliable. This project shows what is possible when robust technology is paired with close collaboration."
About Adring
An independent, agile, and committed media consulting and buying agency. In a complex and constantly changing environment where usage is fragmented and targets are multifaceted, we are your partner for media consulting and purchasing.
About Stretchly
An integrated studio that combines creativity and Adtech to produce innovative advertising assets to improve the user experience.
About Innovid
Innovid is the leading independent advertising technology platform, enabling marketers to create, deliver, measure, and optimize advertising experiences that audiences love. In 2025, Innovid and Flashtalking merged to create a transparent and scalable alternative to "walled gardens" and point solutions, covering CTV, digital, linear, and social media. As part of the Mediaocean Group, Innovid is connected to Prisma, the industry's core advertising infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety.
Visit www.innovid.com to learn more.