Cody Wymore says AI’s biggest problem in advertising is still infrastructure

Bill Wise and Zvika Netter on Reclaiming Control and Transparency in Modern Advertising

Wise and Netter unpack the collapse of the traditional marketing funnel and the AI revolution reshaping media.

The Big ‘O’: Innovid Optimizes For Outcomes

Innovid has expanded its measurement capabilities to include purchase impact data, offering a more precise view of how media drives outcomes.

Innovid Feature Beat: New Capabilities to Measure Real Performance

Expanded outcomes measurement, deeper attribution insights, and benchmarks help marketers prove impact.