Data-driven advertising sees impressive growth

Innovid Launches Live Content Certification Program with Disney, FOX, NBCU, & Paramount as First Certified Partners  

The Live Content Certification Program is designed to ensure seamless, reliable third-party ad serving and measurement in live streaming environments, including sports.

Bayer Backs Innovid’s Move To Make AI Agents Work Better Together

Innovid launched an open orchestration layer that connects data and tech throughout the advertising process. The tool, called Innovid Orchestrator, aims to break down the fragmentation and silos between marketing systems.

Innovid Launches AI Agents & Innovid Orchestrator™: A Transformational Leap for the Agentic AI Era of Advertising

New Suite of AI Agents Automates Key Parts of Advertising Lifecycle