Innovid’s Amanda Glen Smith: Actionable Ad Results Needs Independence, Intelligence, and Innovation

In a fragmented media world, clarity is power.

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In an interview with Beet.TV, Innovid’s Amanda Glen Smith lays out a clear roadmap for marketers navigating chaos:

● Independence: Objective, cross-platform visibility

● Intelligence: Connecting the dots across datasets to uncover actionable insights

● Innovation: Solving real problems at scale, from automating hundreds of creative variations to managing frequency holistically

By leveraging partners such as Innovid, brands can surpass the limitations of walled-gardens and overcome media fragmentation to garner real, actionable insights and drive performance.

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"This gives you the ability to truly understand cross-media performance,” says Smith. She  then stresses that “you don’t have to revolutionize everything overnight. You can start small and then scale from there.”

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Watch the full video below.

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