Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

Ad Tech’s AI Chasm: Ambition Outpaces Execution Amid System Silos

Mediaocean's 2026 Advertising Outlook exposes a widening AI execution gap in ad tech, where 70% prioritize generative AI but only 19% orchestrate campaigns with it amid fragmented systems.

Disney+ Prepares to Embrace Microcontent in 2026

After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience.

What 16 ad tech leaders predict about AI and CTV signals for 2026

Ad Age looks across the ad tech landscape and asks executives for the trends and predictions to watch in the year ahead.