PepsiCo & Innovid Fireside Chat

Mediaocean Expands Role of Innovid CEO Zvika Netter to Include Mediaocean Chief Innovation Officer

New position created for Zvika Netter to scale cross-platform, AI-powered innovation across the company.

Ad Tech’s AI Chasm: Ambition Outpaces Execution Amid System Silos

Mediaocean's 2026 Advertising Outlook exposes a widening AI execution gap in ad tech, where 70% prioritize generative AI but only 19% orchestrate campaigns with it amid fragmented systems.

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

A new report from Mediaocean reveals that while advertisers are confidently boosting spending on digital channels in 2026, their practical ability to execute is being crippled by fragmented tech and poor data quality.