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Steph McGowan Headshot

Steph McGowan

Director, Content Marketing

Author overview

A Marketing and content dynamo, leading core content initiatives at Mediaocean and Innovid, she helps connect creativity, data, and technology to move the advertising industry forward via deep research insight.

Innovid celebrates 77 badges and multiple #1 rankings in the G2 Winter 2026 Reports
Blogs
6
min read

Innovid celebrates 77 badges and multiple #1 rankings in the G2 Winter 2026 Reports

Innovid strengthens its position as an industry leader with badges across creative, cross-channel, video, mobile, social advertising, and more.

December 3, 2025
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All blogs by

Steph McGowan

Black Friday paid social tactics that convert (and how to use them)
Blogs
10
min read

Black Friday paid social tactics that convert (and how to use them)

How retail marketers can win big with influencer content, shoppable ads, and full-funnel creative.

November 12, 2025
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Innovid celebrates #1 rankings and 76 badges in G2 Fall 2025 Reports
Blogs
2
min read

Innovid celebrates #1 rankings and 76 badges in G2 Fall 2025 Reports

Innovid is proud to be named a Leader in the G2 Fall 2025 Reports, receiving an impressive 76 badges across a wide range of categories.

September 9, 2025
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