Decision Trees (Advanced)

The Decision Trees Elective is for users who are looking to leverage both creative and version-level decision trees for targeting purposes. Users will receive an overview of the Decision Tree Editor interface and will learn about the various targeting rules and serving methods available within each. Users will also learn the process of building their own decision tree and assigning them to an existing placement.
- Prospecting Tactics
- Contextual targeting
- Audience targeting
- Product retargeting
