Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

Goal:

Ad Council, in collaboration with Innovid and the American Lung Association, sought to increase awareness of the importance of lung cancer screening, driving viewers to take a lung cancer screening eligibility quiz at SavedByTheScan.org to see if they are at high risk for lung cancer and should be screened. The compelling video creative, featuring a pair of lungs made of matches erupting into a ball of flames, illustrated how quickly lung cancer spreads and emphasized the importance of early detection through screening.

Strategy:

Innovid volunteered their ad serving, creative, and professional services team to support the lung cancer screening awareness campaign. Our creative team built and executed a branded canvas to surround their existing video experience with additional branding, scrollable content, and a QR code driving viewers to take the lung cancer screening eligibility quiz at SavedByTheScan.org.

Outcome:

  • 475k Interactive Impressions
  • .03% QR Code Scan Click Rate (Beating the average by 33.5%!)
  • 0.26% Engagement Rate

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