AdRoll Leverages Innovid Measurement to Validate CTV Performance
Historically, platforms have struggled with a turnkey way to measure how Connected TV (CTV) spend contributes to brand performance. AdRoll, a leading advertising platform, wanted to showcase how its CTV offering can serve as a primary performance driver that create quantifiable value and growth for its clients.
Innovid partnered with AdRoll to integrate automated measurement capabilities that elevated AdRoll’s performance insights. Through this collaboration, AdRoll gained direct visibility into how its media drives measurable impact -validated by a significant surge in CTV-influenced site visits. This transparency enabled AdRoll to clearly showcase the tangible value and growth its platform delivers.
Visitor lift to CTV page visits
Lift in share of CTV page visits
Peak CTV visitation