With the creative advertising technology landscape evolving faster than ever, understanding how to evaluate modern platforms, and what to prioritize, has never been more critical.

As AI and automation reshape advertising, the pressure is on to deliver more creative without sacrificing quality or effectiveness. Hosted by Innovid and featuring guest speaker, Nikhil Lai, Principal Analyst at Forrester, this session explores the forces reshaping creative technology, what separates effective operations from those just producing more assets, and the questions buyers should ask as they evaluate platforms.  

Innovid will show how these ideas work in practice, sharing real-world examples of creative personalization, intelligence, and optimization with a spotlight on NIVO AI to deliver better outcomes.

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