2026 Advertising Outlook Vertical Infographics

Automotive marketers are doubling down on video and CTV while accelerating AI adoption across analysis and optimization. At the same time, fragmentation and cross-channel complexity are intensifying. Explore how automotive brands are balancing performance, demand generation, and orchestration to stay competitive.

Streaming, creators, and gaming are reshaping audience engagement for entertainment brands. As investment shifts toward performance-driven digital channels, measurement and attribution are taking center stage. See how entertainment marketers are navigating fragmentation while scaling creative and AI-powered workflows.

Financial services marketers are leaning into influencer marketing, AI-driven discovery, and performance accountability. But governance, compliance, and system integration remain critical hurdles. Discover how these teams are balancing innovation with trust in an increasingly AI-powered landscape.

Pharmaceutical and healthcare marketers are prioritizing digital video, CTV, and AI to reach consumers in streaming and search-driven environments. With compliance, data integrity, and orchestration top of mind, see how this vertical is advancing performance while protecting trust.

Retail marketers are investing heavily in search, social, AI media, and automation as digital commerce continues to evolve. Performance, measurement, and brand-building now operate in tandem. Explore how retailers are connecting data, creative, and activation to drive measurable growth.

Telecommunications marketers are increasing investment in AI media, digital video, and CTV to compete for acquisition and retention. As campaigns expand across streaming and emerging environments, operational complexity grows. Learn how teams are approaching AI, measurement, and cross-channel coordination in the year ahead.