Innovid Social, powered by Hypermode™, Revolutionizes Cross-Publisher Campaign Management for Marketers
New York, NY – August 1, 2024: Innovid by Mediaocean, the leading independent platform for creative personalization, orchestration, and intelligence, today announced the latest release of its enhanced Social Ads Manager, powered by Hypermode™. This innovative solution is proven to streamline and optimize workflow across multiple social platforms.
Marketers are seeing strong results from Innovid Social and tremendous efficiency gains from Hypermode. T-Mobile's Senior Manager of Paid Social remarked, “Our team can now manage multiple campaigns and groups and ad groups effortlessly, boosting our productivity significantly; the navigation allows us to save so much time creating and making changes on the fly.”
Innovid Social integrates AI and automation through a user-friendly interface, offering powerful tools to manage advertising campaigns at scale across Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and X. With Innovid’s product enhancements, advertisers can now gain unprecedented efficiency, precision, and performance improvements on the fastest growing media channels. In fact, new research conducted via TechValidate with 1,200+ marketers shows that 66% plan to increase social ad spend in H2 2024.
"Innovid's recent product enhancements are strongly aligned with our commitment to performance marketing at Snap," said Ali Rana, Global Head of Revenue and Product Partnerships, Snap Inc. "We're excited to see how marketers leverage these new AI-powered tools at scale to drive measurable results on Snapchat."
Hypermode represents a significant step forward in the evolution of social advertising technology. By consolidating workflows across multiple publishers, Innovid empowers marketers with the agility they need to simplify workflow and amplify performance. Additional TechValidate research shows that 85% of brands experience a disconnect between creative production and media execution.
The new solution from Innovid bridges the creative-media gap and enables seamless collaboration between teams and advanced automation across platforms. For example, Innovid clients can build a new creative asset for one social publisher and instantly deploy it across multiple others while also setting audience targets, bid rules, reporting requirements, and other campaign settings in one central workflow.
“Consumers have shown that they expect relevant brand experiences but it’s been an operational burden for advertisers to deliver that inside the walled gardens of social,” said Grant Parker, President at Innovid. “Over the past 3 years, Innovid has taken the best of what we built at 4C with the Scope product and added innovative functionality to streamline workflow and optimize performance. Our newest release of InnovidSocial, with Hypermode, delivers on the promise of AI and automation like no other product in the market.”
Visit here to learn more about Innovid Social, powered by Hypermode.
About Innovid by Mediaocean
Innovid unleashes the power of creative to make media work better. As the leading independent platform for personalization, orchestration, and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit innovid.com to learn more.
