Innovid

Forrester Now Tech: Creative Advertising Technologies

Innovid is proud to be included by independent research firm Forrester in their Now Tech: Creative Advertising Technologies, Q2 2020 report.

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.

Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.

Can You Guess How These Global Brands Are Thinking About TV Advertising?

Can you guess how these global brands are thinking about TV advertising? Test your knowledge on what top executives are looking to learn at this year's CES.

We'll Answer These Five Critical TV Advertising Questions At CES

Linear TV is nowhere near extinction. The more digital player in town—connected TV —continues to shake things up. By 2023 nearly half of US households will eliminate linear TV completely.

Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.