Innovid

We'll Answer These Five Critical TV Advertising Questions At CES

Linear TV is nowhere near extinction. The more digital player in town—connected TV —continues to shake things up. By 2023 nearly half of US households will eliminate linear TV completely.

Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing

Thousands of senior marketers from the world’s biggest brands talked shop at ANA’s flagship event, and a recurring motif seemed to surface—reinvention.

Calling All Cord-Cutters: Advertising Week NY Day 3

As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust, and authenticity.

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.

Why Prioritizing Personalization Is Paramount

How brands including Volvo and Pringles get major results using targeted messaging on connected TV.

Kellogg’s Pringles, CBS Interactive, and Innovid Debut First Live Streaming Interactive TV Advertising Campaign during the Big Game

Kellogg’s Pringles, CBS Interactive and Innovid launched the first live streaming interactive CTV campaign during Super Bowl LIII.