Innovations to leverage CTV’s full potential
CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)
An infographic overview of the latest insights into CTV advertising.
Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Innovid Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Innovid Measures 87% Unique Reach Percentage for Whirlpool
How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
How to Achieve ROI Growth with Personalization at Scale: Lessons from Mondelez
How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
The State of CTV Advertising Market: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
