Innovid

What's Up with Invalid Ad Traffic?

If you’ve ever run a big campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid–you know that breed of disappointment. Let’s decode it!

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign Magazine partnered with Innovid to interview some of the industry’s brightest advertising executives from Unilever, NBC Universal, and more.

What if We Never Had Third-Party Cookies?

What would marketers be using today if third-party cookies never existed? It's not just a hypothetical. Read more for cookieless identity solutions.

What the Heck is an Ad Server? And Why Do I Need One?

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

9 Cutting-edge QR Code Advertising Strategies

QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads to the next level.

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.