Innovations to leverage CTV’s full potential
How independent ad tech can change how consumers feel about streaming tv ads
By using advanced creative tools, marketers can make sure their ads are worth watching
Vertical Benchmarks Week: "2024 Advertising Insights Report for CPG"
Innovid’s 2024 Advertising Insights Report for CPG analyzes billions of video ad impressions and helps CPG marketers improve their CTV and digital advertising.
THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x
To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works—learn how this financial brand leveraged Innovid's DCO technology halfway through their campaign to boost conversions.
Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV
Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
The Surge in QR Code Usage Has Serious Lasting Power
See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
