Invoca Expands Its Programmatic and CTV Ecosystem. Here's What That Means for Brands and Their Agencies.

The PMW View: Innovid's Meta Ads MCP Integration

Meta ads MCP provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence.

TV Home Screen Could Be Better Home Base for Sports Viewers

Grant Parker shares why the TV home screen is becoming a critical part of the fan experience

Retail Media Meets CTV: The New Power Pair

According to Innovid, low-friction remote features like "send to phone" pull 1.5% to 3.5% engagement.