Ensure accuracy and interoperability with Innovid ID
Innovid’s proprietary identity infrastructure offers one universal, future-proofed view to defragment omnichannel investments, unlocking holistic reach & frequency measurement, sophisticated attribution, relevant ad personalization, and ID-resolved logs.
Ensure signal loss never impacts your strategy
Innovid ID combines probabilistic, deterministic, and authenticated signals to maintain scalable, resilient identity resolution across fragmented omnichannel environments.
Prioritize authentication over estimation through our waterfall approach
Innovid prioritizes high-confidence authenticated signals, then intelligently expands reach with scalable identifiers to enable accurate, interoperable measurement.
Export all-you-can-eat, ID-resolved, log-level data, anytime, anywhere
Enrich your analytics and optimization tools with hyper-granular, ID-resolved campaign impression data delivered where, when, and how you need it.
One interoperable identity foundation for modern advertising
Innovid ID unifies fragmented signals, devices, households, and identifiers into one scalable framework for measurement, personalization, and optimization.
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
