Interactive Trivia Drives Engagement on Connected TV

FLVS

Goal:

With increased demand for socially distanced learning, Florida Virtual School sought out innovative ways to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.

Innovid Solution:

Looking to highlight Florida Virtual School’s engaging e-learning curriculum, Innovid designed two custom interactive CTV experiences. By leveraging Innovid’s trivia format, Florida Virtual School was able to gather real-time customer engagement and drive awareness about their unique approach to online learning.

Outcome:

The interactive features within this campaign yielded increased engagement with viewers, including:

0.86% trivia engagement rate.

+72% life over average engagement benchmark.*

68% trivia response rate.**

+76s trivia time earned.

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*Percentage increase over average benchmark rate 0.5%

**Answered at least one question

 

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