Dyson: Enhancing relevancy through automation

July 30, 2024

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Goal

Dyson aimed to enhance personalization in social ads by syncing creative content with real-time weather conditions, while quickly increasing creative volume and expedite product ad launches.

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Strategy

Using Innovid’s Weather API, Dyson triggered specific ads based on weather conditions and time of day, ensuring ads were always updated according to the latest weather forecasts without manual intervention. With automated dynamic compositing, Dyson generated hundreds of product ads tailored to key retail periods and ongoing promotions, saving hours in ad building and trafficking, allowing for easy updates to messaging, imagery, and calls to action for future campaigns.

Outcome

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