Paramount+: Increasing viewership through omnichannel creative automation

July 30, 2024

•

min read

Share this post

Goal

Paramount+ needed to update local game schedules with real-time information across multiple media channels. The team found this impossible to achieve with traditional tools.

‍

Strategy

The brand delivered targeted game promotions through Innovid’s dynamic creative and automated workflows. The promotions enabled via Innovid included real-time game updates, unique videos generated for each game and ad combination, and weekly highlights of games promoted across display, video and social.

Outcome

Increased viewership

Share this post

Download The Case Study

Related resources

Read more from Innovid about

Ad Tech

Case Studies

min read

Audi: Scaling creative relevancy in market

Audi leveraged Innovid to streamline and accelerate the campaign set up for each of their 67 target regions, ensuring creative for each model remained consistent in all regions, while the platform automatically customized ad copy to feature location-specific messaging and CTAs.

Case Studies

min read

Jan Kelley: Fast-tracking auto offers in market

Jan Kelley leveraged creative automation and trafficking with Innovid, enabling rapid localization of offers, real-time ad updates within a day, and high-volume creative testing to prioritize top performers.

Increased ASC campaign volume using improved, easy-to-use workflow

Case Studies

min read

Increased ASC campaign volume using improved, easy-to-use workflow

A leading home improvement retailer aimed to scale their Advantage+ Shopping campaigns without compromising the strong performance gains they had already achieved.

ANA