PENN Entertainment: Increasing relevancy through live odds

July 30, 2024

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Goal

PENN Entertainment wanted to support the launch of a new betting partner with refreshed creative featuring live odds. To do so, it needed custom, dynamic, relevant, and brand-led creative.

Strategy

PENN Entertainment created dynamic designs scaling across open web and social and automatically updated odds from their catalog and product sets. Using Innovid's Enhanced Catalogs solution, creative was updated as often as every 5 minutes and the team was able to deliver near real-time, personalized messaging while also driving time and cost savings.

Outcome

minute intervals between creative refresh

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