Singapore Airlines: Taking flight with creative automation

August 15, 2023

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Goal

For Singapore Airlines to reach new heights with its prospecting and retargeting efforts across diverse global markets with unique currencies, the advertiser needed a solution as dynamic as its flights. Now boarding: dynamic creative!

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Strategy

Innovid tapped into Singapore Airlines' feed to breathe life into its creative with precision and innovation, seamlessly merging the worlds of retargeting and prospecting messaging within a single template. Imagery, pricing, and copy effortlessly flowed with automation, eliminating tedious creative production. The campaign was a multilingual symphony, resonating with diverse audiences across the globe, and a seamless embrace of global travelers, making every transaction as smooth as their flights.

Outcome

+2,000

creative versions

+500

routes

languages across 17 currencies

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