Tata Motors: Boosting brand recall with real-time relevancy
Tata Motors, a prominent global automobile manufacturer, aimed to boost the promotion of their newly launched SUV during the Indian Premier League (IPL) 2022, a premier T-20 Cricket tournament highly popular among brands and advertisers in India. Their objective was to enhance brand awareness and drive traffic to their website for test-drive bookings.
To achieve this, Tata Motors utilized Innovid Social Ads Manager to craft a dynamic second-screen experience, engaging users on social platforms while the cricket match was in progress. Creative ads were strategically triggered after key moments, such as a "player hitting a four" or the "score reaching 100." By synchronizing their ads with live events, Tata Motors tapped into the excitement of the tournament, complementing their TV presence with social touchpoints that resonated with their audience.
In an industry where real-time relevancy is critical, Innovid's solution delivered real-time updates in response to live events, resulting in improvements across key metrics such as overall reach and click-through rate.
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