NIVO Accelerates Speed of Campaign Setup by Over 50% in Live Activation Test for Large, Global Agentic Case Study Retail Client
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June 11, 2026
•
5
min read
Goal
To accelerate the campaign setup and trafficking process for retailer leveraging Innovid’s Delivery agents, powered by NIVO.
Strategy
NIVO agents were used throughout the client’s test, streamlining setup, decisioning, and quality assurance, including:
- Campaign/trafficking Agent
- Decisioning Agent
- Campaign QA Agent
Outcome
With huge time savings and 90% projected efficiencies, the use of Innovid’s Delivery Agents drastically reduced time to market for complex campaigns via automated processes, including campaign shell creation, placements, flighting and asset mapping in conjunction with decision tree creation and logic, and numerous QA processes, making campaign set up more efficient than ever before.
Outcome
Outcome
55% time savings
From 1 hour 40 minutes to just 45 minutes for live campaign.
90% projected efficiencies
In campaigns without GCM integration trafficking