Rain Turns 5 Days of Trafficking Into 1 with NIVO AI
As Rain the Growth Agency’s client portfolio grew, campaign trafficking and QA became increasingly time consuming. . The team needed a faster, more scalable way to launch campaigns, particularly during high-volume periods like the holidays, without relying on manual processes and bulk-sheet setup.
Rain put NIVO to work to streamline trafficking and QA workflows. Using natural language prompts, the team could traffic multiple campaigns simultaneously while applying custom QA rules to every launch. Rather than managing line-by-line setup, Rain used NIVO to accelerate execution. NIVO capabilities used included:
- Campaign Trafficking Agent
- Campaign QA Agent
The impact was significant. During the high-volume holiday period, the team completed four to five days of trafficking in a single day, accelerating campaign launches up to 5x. Beyond the holiday rush, Rain reduces business-as-usual trafficking time by 50% and expanded its use of NIVO to six client brands, helping its ad operations team manage growing demand more efficiently.
Faster holiday launches
4 to 5 days of holiday trafficking completed in one day
Faster BAU trafficking
Time savings on business-as-usual campaign setup
Brands on NIVO
Client brands trafficked and QA’d with NIVO agents