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Innovations to leverage CTV’s full potential
How CTV Is Making Ads More Interactive - And More Effective
CTV and streaming platforms are constantly reinventing the ad experience to keep viewers engaged, especially during ad breaks.
AdRoll & Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement
InnovidXP will integrate into AdRoll’s Connected TV (CTV) offering to combine outcome-based measurement with AdRoll’s cross-channel platform.
Innovid by Mediaocean Recognized as the Most Valuable Pioneer in QKS Group’s AI Maturity Matrix: AdTech, 2025
Innovid has been selected as a leader in ad tech solutions development and deployment of AI technology.