Forrester: The State Of Brand Safety, 2025
B2C Marketers’ Strategies Reflect A Market In Flux
The shifting dynamics of brand safety, shaped by evolving technologies and cultural context, required most marketers to reconsider their approach in 2025.
Still, marketers remain confident in their brand safety strategies and trust their vendors and tools to bring those strategies to life.
This data overview examines trends in both B2C marketers’ practices around brand safety and consumer perceptions of those practices.
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