The Marketer’s AI Holiday Gift Guide

AI is changing both sides of the holiday shopping journey. Consumers are increasingly using AI to discover, compare, and evaluate products, while marketers are beginning to use AI not just to generate content, but to understand what’s happening, determine what matters, and decide what to do next.

The Marketer’s AI Holiday Gift Guide explores what agentic AI can make possible during the busiest, most demanding marketing season of the year.

Unwrap six gifts every marketer could use:

• The Gift of Time — Reduce repetitive work and create more capacity for strategy, creativity, and higher-value decisions.  

• The Gift of Clarity — Turn fragmented campaign signals into connected intelligence and answers marketers can actually use.  

• The Gift of Better Creative — Create at scale while using performance intelligence to understand what’s working, what’s fatiguing, and what should come next.  

• The Gift of Smarter Decisions — Shorten the distance between insight and action while keeping human judgment and approval at the center.  

• The Gift of Better ROI — Identify waste, uncover opportunities, and better understand where the next advertising dollar can create value.  

• The Gift of Confidence — Put AI to work with trusted data, transparency, governance, and clearly defined human control.  

You’ll also meet NIVO AI, see how connected agentic advertising can turn intelligence into action, and use an Agentic AI Holiday Checklist to assess how ready your organization is for what comes next.