The Rise of Converged TV

July 11, 2022

How has the rise of converged TV transformed the ad world? With audiences dispersed over platforms and screens, experts believe a holistic, cross-platform marketing approach is key to TV advertising success. Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo!, TVSquared by Innovid, and Innovid.