Service Subscription Agreement

This Service Subscription Agreement (the “Terms”), together with all Order Forms executed by the parties (collectively, the “Agreement”), governs the terms and conditions under which the entity entering into these Terms (“Customer” or “You”) may use and access the Services offered by Innovid, Inc. (“Innovid”), which are further described below. Please read this Agreement carefully. By executing a statement of work, an insertion order or other ordering document (each, an “Order Form”) that references these Terms, and/or by otherwise indicating acceptance of these Terms, You agree to be bound by the Agreement. If You do not agree to all the terms and conditions of the Agreement, You will not have any right to use the Services. Innovid ‘s acceptance is expressly conditioned upon Your assent to all the terms and conditions of the Agreement. If the Agreement is considered an offer by Innovid, acceptance is expressly limited to the terms and conditions contained herein. In the event of any conflict between an Order Form and these Terms, the terms of these Terms shall prevail.

1.     Definitions.

1.1.       “Ad” means a video advertisement or other online advertisement created, measured or served through use of the Services.

1.2.       Account” means a user account used by Customer in connection with Innovid’s online user interface.

1.3.       “Advertiser” means an individual or entity whose products or services are advertised in the Ad, or such individual or entity’s agency or representative.

1.4.       “Affiliate” means an entity that, directly or indirectly, is Controlled by, or is under common Control with, a party. For the purposes of this definition, “Control” means (a) direct or indirect control of at least 50% of the voting rights required to elect a majority of its directors, (b) the power directly or indirectly (i) to elect a majority of its directors or (ii) to cause the direction of its management, whether through share ownership, contract or otherwise, or (c) the direct or indirect ownership or control of all or substantially all of its assets reasonably required for the performance of this Agreement.

1.5.       “Code” means code provided by Innovid to Customer in order to display or measure the Ads on Media.

1.6.       Content” means any and all materials selected, uploaded, submitted or provided to Innovid by or on behalf of Customer, including, without limitation, images, videos, links, advertising materials, logos, graphics, text, music and audio, and any content to which the uploaded material is linked to.

1.7.       CPM” means cost per thousand Impressions.

1.8.       Documentation” means all specifications, user manuals and other technical documentation relating to the Services.

1.9.       Integrated Vendor” means a third party service provider that Innovid has integrated with the Services in order to enable the possibility of Integrated Vendor Services to be provided to Customer.

1.10.     Integrated Vendor Services” means services provided by an Integrated Vendor through an integration with Innovid.

1.11.      “Impression” means each individual call to servers used by Innovid to return an Ad to the Media and/or to track or measure an Ad.

1.12.     Intellectual Property Rights” means any and all now known or hereafter existing: (a) rights associated with works of authorship, including copyrights, mask work rights, and moral rights; (b) trademark or service mark rights; (c) trade secret rights; (d) patents, patent rights, and industrial property rights; (e) layout design rights, design rights, and other proprietary rights of every kind and nature other than trademarks, service marks, trade dress, and similar rights; and (f) all registrations, applications, renewals, extensions, or reissues of the foregoing, in each case in any jurisdiction throughout the world.

1.13.    Media” means any website, mobile website, mobile application, connected TV device or other media, device or platform that is owned or operated by Customer, or on which Customer is otherwise authorised to sell, optimize, manage, display or measure advertising. If the Media is owned and operated by a third party, such third party is referred to as a “Publisher”.

1.14.    “Proprietary Elements” means the Service, the Documentation, and any and all of Innovid’s proprietary technologies, know-how, products, processes, algorithms, user interfaces, advertising formats, designs, and other tangible or intangible technical material or information utilised by Innovid or made available to Customer by Innovid in providing the Services, together with all Intellectual Property Rights therein.

1.15.   Reports” means the reports provided by Innovid to Customer that are generated from the Services regarding the performance of the Ads, whether provided via manual or automated means.

1.16.      “Reseller Arrangement” means the reseller arrangement described in this Agreement.

1.17.   Services” means Innovid’s proprietary services for: (i) designing, creating and serving Ads, which may enable end users to engage with Ads in real time via roll-overs and/or click-throughs; (ii) the Reports and the Code; and (iii) such set-up and production work with respect to the Ads as may be agreed upon by the parties from time to time in connection with this Agreement or a mutually executed Order Form or other writing (email sufficing).

1.18.      Trademarks” means the logos, service marks and trademarks of a party.

2.     Innovid and Customer Obligations.

2.1.Innovid Obligations. Innovid shall:

2.1.1.             Provide Ad creative & development services to Customer as set forth in a mutually executed Order Form or as otherwise may be agreed upon by the parties from time to time; and

2.1.2.             Provide Ad creative templates, storyboards, answers to frequently asked questions, case studies, production specifications and support for Customer to utilise when making contact with prospective Advertisers.

2.2.   Customer Obligations. Customer shall:

2.2.1.       Acquire the necessary rights to grant to Innovid the licences as described in this Agreement;

2.2.2.      Pay Innovid for each Impression and for all other applicable charges in connection with the Services in accordance with the fee schedule set forth in the applicable Order Form and in accordance with the payment terms of this Agreement, except in the event of a Direct Advertiser Payment Arrangement as described below; and

2.2.3.     Use Innovid’s Trademarks in all relevant sales and marketing materials, and mention the Innovid brand as the technology platform behind the Services using the phrase “Powered by Innovid” in all relevant sales slides in sales decks and RFPs.

3.     Licence; Restrictions; Trademark Usage; Ownership; Client Agreements.

3.1.Licence. Subject to the terms of this Agreement, during the Term, Innovid grants Customer a limited, non-exclusive, non-transferable, non-sublicenceable (except to Advertisers as contemplated in this Agreement), limited licence to access and use the Services solely in accordance with the Documentation for the purpose of enabling the display and/or measurement of Ads on Media.

3.2.Restrictions. Customer shall not: (i) sell, rent, lease, sublicence (except to Advertisers as contemplated in this Agreement) or otherwise make the Services or any portions or copies thereof available to any third parties; (ii) modify, copy, translate, reverse engineer, decompile, create derivative works based upon, disassemble, or attempt to decipher any source code of, the Services or any portions thereof; (iii) alter, destroy or otherwise remove any proprietary notices displayed or embedded within the Services; (iv) interfere with or disrupt the Services or any security mechanisms deployed by Innovid in connection therewith; or (v) use the Services for any purpose not expressly permitted in this Agreement, including but not limited to performing comparisons or other “benchmarking” activities, either alone or in connection with any software. Customer shall keep its Account username and password secure and shall be solely responsible for all activity occurring under its Account.

3.3.Trademark Usage. Each party (the “Granting Party”) grants to the other party a limited, non-transferable, non-exclusive, non-sublicencable, worldwide, royalty-free right and licence during the Term to use and reproduce the Granting Party’s Trademarks to market and promote the Services and the Reseller Arrangement herein during the Term. If Customer is the owner or operator of the Media, Innovid may disclose to existing and prospective customers, advertisers and agencies who may be interested in placing advertising on the Media that Customer is a PubPay Partner, and may use Customer’s Trademarks in connection with marketing materials, documents and presentations in order to market and promote the Services to such entities. For purposes hereof, “PubPay Partner” means an entity that has a direct contractual relationship with Innovid that addresses the fees to be paid to Innovid in connection with the Services. All use of the Granting Party’s Trademarks shall inure to the benefit of the Granting Party, and shall be in accordance with the Granting Party’s trademark usage guidelines provided to the other party from time to time in advance and in writing.

3.4.Client Agreements. Customer will enter into an agreement for the Services directly with each Advertiser (each, a “Client Agreement”). In no event may Customer enter into a Client Agreement that establishes an expectation, right or obligation that Innovid, whether directly or indirectly, will provide services, training, customer support, particular service levels or technical support to any other person or entity without the prior written approval of Innovid. Customer will be solely responsible for setting the fees for the Services provided to Advertisers, and for invoicing and collecting payment from such Advertisers, except in the event of a Direct Advertiser Payment Arrangement as described below.

4.     Ownership. The Proprietary Elements and all Intellectual Property Rights therein are the exclusive property of Innovid or its suppliers. Customer hereby assigns to Innovid any suggestions, ideas, enhancement requests, feedback or recommendations provided by Customer related to the Proprietary Elements . Except for the licence expressly granted to Customer in this Agreement, no express or implied licence or right of any kind is granted to Customer regarding the Proprietary Elements or any part thereof, including any right to obtain possession of any source code, data or other technical material relating to the Proprietary Elements. All rights not expressly granted to Customer in this Agreement are reserved to Innovid.


5.     Integrated Vendors; Content; Local Law; Exclusivity.

5.1.Integrated Vendors. From time to time, Innovid may make Integrated Vendor Services available to Customer. Customer’s use of Integrated Vendor Services may be subject to the Integrated Vendors’ terms of use, agreements, privacy policies and/or other third party agreements or terms and conditions (collectively, “Third Party Agreements”). Customer is solely responsible for abiding by all applicable Third Party Agreements. Customer must pay any fees due to the Integrated Vendors directly with respect to any Integrated Vendor Services, except for specific campaigns for which Innovid has agreed in writing to invoice Customer directly for Integrated Vendor Services (in which latter case, Customer must pay such fees directly to Innovid in accordance with the terms of this Agreement). Innovid reserves the right not to agree to invoice Customer directly for any Integrated Vendor Services until both Customer and Innovid have executed Innovid’s change order form or other agreement specifying the details of the invoicing and/or other relevant campaign details (“Change Order Form”) in a form reasonably satisfactory to Innovid. Innovid may add or remove integrations with Integrated Vendors from time to time. If Customer elects to receive any Integrated Vendor Services through or in conjunction with the Services, Customer hereby authorises Innovid to share data related to or collected in connection with Customer’s advertising campaigns with the applicable Integrated Vendor. Customer agrees that data from the Media may be utilised for the purposes of performing cookie syncs with Integrated Vendors. Customer will be solely responsible for its use of and interactions with the Integrated Vendors. Innovid is not responsible for, and disclaims all liability in connection with, Integrated Vendor Services and the acts or omissions of Integrated Vendors.

5.2.Content. Customer shall be responsible for providing the Content to Innovid in accordance with Innovid’s specifications and guidelines. Customer retains any and all Intellectual Property Rights that it holds in the Content. Customer hereby grants Innovid a worldwide, royalty-free, sublicenceable licence to use, reproduce, modify and re-format for technical purposes, distribute, publicly perform, publicly display, digitally perform and measure the performance of the Ads and the Content for the purpose of performing the Services on Media designated by Customer, and for marketing and promoting the Services. Customer is solely responsible for obtaining all rights, approvals, licences, consents, releases and permissions necessary to: (i) upload, submit, select and/or provide Content to Innovid and/or (ii) cause any Ads to be served or measured by Innovid. Innovid is not responsible for reviewing the Content or Ads and accepts no responsibility in connection with the Content.

5.3.Local Law. Customer acknowledges its responsibility to ensure that its use of the Services is permitted under the laws of its jurisdiction(s) and the jurisdictions in which the Services are utilised, and agrees to indemnify and hold Innovid harmless if Customer’s use of the Services is in violation of local law.

5.4.Exclusivity. Customer shall not use any third party vendor for video ad serving during the Term

6.     Payment.

6.1.Fees. Customer shall pay the fees set forth in the applicable Order Form. Innovid shall provide to Customer monthly invoices where monthly fees have been incurred (provided that if Innovid has agreed to bill Customer for Integrated Vendor Services, Innovid may issue invoices for Integrated Vendor Services only after Innovid has received an applicable invoice from the applicable Integrated Vendor). All payment obligations are non-cancellable and all amounts paid are nonrefundable. At Customer’s request, Innovid shall provide copies of the monthly invoices to the advertising agency or payment processor with whom Customer works (collectively, “Payment Processor”), in which case Customer shall cause such Payment Processor to make all payments due to Innovid in accordance with the payment terms and rates contained in this Agreement (provided that the same shall not release Customer from its payment obligations in this Agreement). The Fixed Costs as specified in the Order Form are for specific territory or territories of the following Innovid Services: (i) Delivery Suite, Opimisation Suite and Marketing Cloud Suite. If the parties have agreed a Minimum Monthly Usage Volume in the Order Form then if the Impressions calculated are less than the Minimum Monthly Usage Volume then the Monthly Usage Fee shall be calculated based on the Minimum Monthly Usage Volume and not the actual Minimum Monthly Usage. The Impressions counted by the ad server utilised by Innovid shall be used as the basis for calculating the amounts owed with respect to all per-Impression If there is a discrepancy exceeding ten percent (10%) between the number of Impressions counted by Customer or its third party ad server, and the number of Impressions counted by Innovid or its third party ad server, then upon Customer’s request, the parties will in good faith attempt to resolve such discrepancy by, among other things, exchanging any data or other information relevant to the disputed amounts of Impressions. Notwithstanding the foregoing, Customer shall pay any amounts that are not disputed reasonably and in good faith in accordance with this Section. All amounts payable to Innovid under this Agreement will be made without the right of setoff or counterclaim, and without deduction or withholding. Innovid may increase prices for the Services at any time after the Initial Term upon at least thirty (30) days prior written notice to Customer. Integrated Vendors may increase prices for Integrated Vendor Services at any time, with or without notice (although Innovid will endeavor to provide Customer with notice thereof after Innovid has learned of the increase).

6.2.Payment Timing. Customer shall pay the amounts due pursuant to Innovid’s invoices within thirty (30) days of the date of each such invoice. Any invoice-related dispute with respect to which Customer does not notify Innovid in writing within fourteen (14) days of Customer’s receipt of the applicable invoice shall be deemed waived.

6.3.Payment Responsibility. Except in instances in which Innovid confirmed in writing to Customer that Innovid has entered into a contract or insertion order directly with the Advertiser stating that such Advertiser will pay the fees due under this Agreement to Innovid directly with respect to one or more advertising campaigns (a “Direct Advertiser Payment Arrangement”), Customer will be solely responsible for paying the fees due under this Agreement to Innovid.

6.4.Taxes; Payment Procedure. All amounts payable under this Agreement and the Order Form exclude all applicable sales, use and other taxes. Customer will be responsible for payment of all such taxes (other than taxes based on Innovid’s net income), and any related penalties and interest arising from non-payment or late payment. Amounts due under this Agreement and not paid by their due date shall incur interest at the rate of 2% per annum above the prevailing base rate of Barclays Bank PLC from the due date until the date of actual payment, whether before or after judgment, and Customer shall be responsible for the reasonable collection costs (including without limitation legal fees and collection agency fees) incurred by Innovid in its efforts to collect such overdue amounts. Innovid shall be entitled, in its sole discretion, to withhold performance and discontinue provision of the Services until all amounts due are paid in full or to turn Customer over for collection to a third party agency.


7.     Term and Termination.

7.1.Term. Unless terminated earlier as permitted herein, the initial term of this Agreement shall be for a period commencing on the Initial Term Start Date set forth in the first Order Form executed by the parties and ending on the Initial Term End Date set forth in such Order Form (the “Initial Term”). Thereafter, this Agreement shall automatically renew for successive one-year periods (each a “Renewal Term” and together with the Initial Term, the “Term”) unless either party notifies the other in writing at least thirty (30) days prior to the end of any Initial Term or Renewal Term that it does not wish to renew this Agreement. In addition, this Agreement may be terminated by:

7.1.1.  Either party, immediately upon written notice, in the event that the other party materially breaches this Agreement and such breach is not cured within thirty (30) days of written notice thereof; or

7.1.2. Either party, immediately upon written notice, if the other party becomes bankrupt, insolvent, fails to pay its debts as they become due, or otherwise ceases to conduct business in the ordinary course.

7.2.Effect of Termination; Survival. Immediately upon termination, Customer will cease using the Services, the Innovid Trademarks and the Code (except to the extent that existing campaigns have not been completed as of the termination date; in such case Customer may continue to use the Services and Code until such campaigns have been completed, and the Term of this Agreement shall be extended until such completion). Impressions occurring post-termination as a result of failure to cease using the Code will be payable in accordance with the terms of this Agreement notwithstanding termination. Sections 1, 4, 5.1, 5.3, 6 (to the extent of outstanding payment obligations), 7.2 and 9 through 13 shall survive termination or expiration of this Agreement.

8.     Representations and Warranties. Each party represents and warrants to the other that (i) it has the full right, power, and authority to enter into this Agreement; (ii) the execution of this Agreement and performance of its obligations under this Agreement do not and will not violate any other agreement to which it is a party; (iii) this Agreement constitutes a legal, valid and binding obligation when agreed to, and (iv) it will maintain a privacy policy linked to from its corporate website’s home page that discloses its practices regarding the collection, use and sharing of data and that complies with applicable laws and regulations, and will abide by such privacy policy. Customer represents and warrants at all times that: (a) it has sufficient rights in and to, and has secured all necessary rights, releases and approvals in and to the Content, Ads and Media in order to grant the licences in this Agreement to Innovid, and that is legally authorised to act on the Content, Ads and Media in the manner contemplated by this Agreement; and (b) the Content, Ads and Media do not contain content that violates any applicable laws or regulations or any rights of any third parties, including but not limited to infringement or misappropriation of any copyright, patent, trademark, trade dress, trade secret, music, image or other proprietary or property right or any data protection law, or that is unlawful, fraudulent, threatening, defamatory, obscene, pornographic, profane or hateful, deceptive, libelous, hate-promoting or discriminatory or that encourages illegal behavior, or that includes or constitutes false advertising, unfair competition, invasion of privacy or publicity rights, or that contains any viruses, worms, Trojan horses, malware, spyware or other contaminants.

9.     Indemnification. Each party (the “Indemnifying Party”) will indemnify and hold the other party and its officers, directors, agents, Affiliates and employees (collectively, the “Indemnified Party”) harmless from and against any and all third party claims, actions, liabilities, losses, expenses, damages, and costs (including, without limitation, reasonable legal fees) against the Indemnified Party (collectively, “Claims”) arising out of or related to a breach by the Indemnifying Party of its representations and warranties under this Agreement. Customer will defend, indemnify, and hold harmless Innovid, its directors, officers, Affiliates, employees and agents harmless from and against any and all Claims arising out of or related to the Ads, the Content, the Media and the content contained in the foregoing. The foregoing indemnification obligations are conditioned on the Indemnified Party; (i) giving the Indemnifying Party notice of the relevant claim, (ii) reasonably cooperating with the Indemnifying Party at Indemnifying Party’s expense, in the defense of such claim, and (iii) giving the Indemnifying Party the right to control the defense and settlement of any such claim, except that the Indemnifying Party shall not enter into any settlement that affects the Indemnified Party’s rights or interest without the Indemnified Party’s prior written approval. The Indemnified Party shall have the right to participate in the defense at its expense. In the event that the Indemnifying Party fails to defend and/or indemnify the Indemnified Party, the Indemnified Party has the right to defend or settle any claim on its own behalf though counsel of its own choice, and be fully reimbursed by the Indemnifying Party for all costs and expenses of such defense.

10.  Disclaimer; Limitation of Liability.

10.1. No conditions, warranties or other terms apply to the Services, the Proprietary Elements, the Documentation or to any other goods or services supplied by Innovid under this Agreement unless expressly set out in this Agreement. To the fullest extent permitted by law, no implied conditions, warranties or other terms apply (including without limitation, any implied terms as to satisfactory quality, fitness for purpose or conformance with description).

10.2. Innovid does not guarantee any output or results of any of the Services or the Proprietary Elements and does not warrant that the Services will be uninterrupted or error-free.

10.3. Innovid shall not be liable for any Media on which the Ads appear, not for the Content of the Ad or the Media.

10.4. Nothing in this Agreement or in any Order Form will exclude or limit either party’s liability: (a) for death or personal injury resulting from the negligence of either party or their servants, agents or employees; (b) for fraud or fraudulent misrepresentation; (c) for payment of sums properly due and owing to the other in the course of normal performance of this Agreement and any Order Form; (d) under Section 9 (Indemnification); or (e) for anything which cannot be excluded or limited by law.

10.5. Neither party shall be liable under or in connection with this Agreement or any Order Form (whether in contract, tort, including, without limitation, negligence or otherwise) for any: (i) loss of profit; (ii) loss of anticipated savings; (iii) loss of business opportunity; (iv) loss of or corruption of data; (v) loss or damage resulting from third party claims; or (vi) indirect or consequential losses; suffered or incurred by the other party (whether or not such losses were within the contemplation of the parties at the date this Agreement was signed by the Parties).

10.6. Subject to sub-clauses 10.4 and 10.5 above, each party’s total aggregate liability to the other arising from any given event or series of connected events under or in connection with this Agreement or any Order Form shall be limited to the greater of: (i) the amount paid or payable by Company to Innovid under this Agreement in the six (6) months immediately preceding the month in which the event (or first in a series of connected events) occurred and (ii) £25,000.

11.  Privacy. Customer represents and warrants that:

11.1.     It shall adhere to all “Rules”, defined as all applicable laws, regulations and regulatory guidelines, as well as any applicable self-regulatory guidelines, including, without limitation, the Self-Regulatory Principles of the Digital Advertising Alliance (“DAA”), the Codes of Conduct of the Network Advertising Initiative (“NAI”), and the Self-Regulatory Principles of the European Digital Advertising Alliance (“EDAA”), as each may be amended from time to time.

11.2.     It shall ensure that: (a) there is a conspicuously posted privacy policy accessible by direct link from the Media’s home page that complies with all Rules, (b) it shall abide by such privacy policy,  (c) it shall ensure such privacy policy: (1) discloses that third parties serve and measure advertising within the Media and the types of information collected by such third parties, and (2) provides a clear and conspicuous link to the NAI opt-out page (currently located at!/) the DAA opt-out page (currently located at!/), or the EDAA opt-out page (currently located at as well as all necessary notifications to data subjects pursuant to EU 2016/679 General Data Protection Regulation (“GDPR”), and (c) Customer will have obtained and documented evidence of any necessary consent, pursuant to applicable data protection laws, including without limitation  GDPR and other Rules in every jurisdiction in which information may be collected, or other lawful basis (per GDPR Article 6) pursuant to which Personal Data of individuals may be used in connection with the Services.

11.3.     It will not use any data provided by Innovid under this Agreement to identify or re-identify an individual, either alone or in combination with other data, or merge such data with any personally identifiable information, or enable or permit any Advertiser to do any of the foregoing; and

11.4.     In the event that, with respect to data collection or use in connection with any Ad, Customer requests, engages in, permits or enables any activities constituting Interest-Based Advertising, Cross-App Advertising, Retargeting, Online Behavioral Advertising, cross-device linking or other form of personalized advertising, as each such term is defined in the Rules or generally understood in the digital advertising industry, Customer shall (i) ensure that such Ad includes the DAA’s AdChoices icon or the EDAA’s OBA icon, or otherwise meets the requirements for Enhanced Notice (as defined in the NAI, DAA or EDAA Code of Conduct or guidelines); or (ii) provide written notice to Innovid that such Ad must include Enhanced Notice and send the relevant Enhanced Notice assets to Innovid for inclusion within a reasonable time prior to the date on which such Ad is scheduled to run, it being understood and agreed that Innovid shall abide by Customer’s request to include Enhanced Notice with respect to any Ad type in which such capability is supported in accordance with industry standards.

11.5.     Pursuant to GDPR, as between Customer and Innovid, with respect to the Services, Customer is a Controller, and Innovid is a Processor. The parties hereto agree that: (i) all personnel engaged in processing Personal Data (as defined in GDPR) are and will remain committed to confidentiality; (ii) each party shall take industry appropriate technical and organizational measures to ensure the security of processing; (iii) with respect to Personal Data of individual users of Services, as well as Personal Data of Customer personnel and other data subjects, Customer and its personnel hereby approve of all industry reasonable sub-processing, including, without limitation, CRM, backup services, marketing services, ERP services, audit, verification, trafficking, analytics, etc., (iv) as reasonably required, Innovid will assist Customer, at Customer’s sole expense, in responding to requests for exercising Data Subjects’ rights, and will endeavor to assist Controller with its obligations pursuant to Articles 32-36 of GDPR, including data security, data protection impact assessments, and breach notifications, and Innovid will promptly inform Customer if it is asked to do something which to its knowledge violates GDPR or other data protection law of the EU or a member state; (v) where required by applicable laws, Innovid will endeavor to delete and procure the deletion of any Personal Data where so instructed by Controller with a reasonable time frame and subject to proportionate expense, unless retention is required by Rules or audit requirements; (vi) the parties will make available all information necessary, and reasonably available to the other as may be required to demonstrate compliance with GDPR obligations under article 28; (vii) Innovid may allow for and contribute to audits and inspection in this regard under GDPR; and (viii) Innovid is authorised to process the following types and categories of Personal Data for the Controller: Traffic, browsing and ad response history; statistical research for internal product and service improvement; Internet Protocol Addresses, Cookies, Device IDs, and other data agreed between the parties from time to time in writing (email sufficing). Innovid’s Data Protection Officer may be contacted at Customer shall implement appropriate technical and organizational measures to ensure, and to be able to demonstrate, that processing is performed in accordance with GDPR, including making Personal Data accessible to, or transferring it to, Innovid.

11.6.     Customer and Innovid agree to negotiate in good faith with each other to make any amendments to this Agreement as are reasonably necessary to comply with the Rules from time to time.

12. Confidentiality. The parties acknowledge that, in the course of their dealings hereunder, each may receive (“Recipient”) or otherwise become familiar with information about the other (“Discloser”), including but without limitation information about Discloser’s technology, client order information, financial information, code, product roadmaps, business activities and operations, trade secrets, third party business relationships, and all other information disclosed or made available by Discloser to Recipient that is marked “confidential” or “proprietary” or that should otherwise be reasonably understood to be confidential or proprietary (the “Confidential Information”). Customer hereby acknowledges and agrees that the fees and information regarding the operation of the Services constitute Confidential Information of Innovid and that Innovid may disclose Confidential Information of Customer to Integrated Vendor(s) selected by Customer as permitted above. Recipient hereby agrees to take reasonable measures to maintain the confidentiality and secrecy of the Confidential Information of Discloser and to avoid its disclosure. Recipient agrees to limit access to the Confidential Information to those of its authorised employees, advisors, subcontractors, vendors, agents and representatives (collectively, “Representatives”) who have a need to know solely in connection with Recipient’s performance or receipt of the Services contemplated by this Agreement or in connection with Recipient’s enforcement of its rights hereunder, provided that such Representatives are, by reason of written agreement or operation of law, bound by confidentiality restrictions consistent with those contained in this Section with respect to such information. Recipient will not attempt to reverse engineer the design or function of any of the Confidential Information of Discloser. Recipient shall have no obligation with respect to information which (i) was rightfully in possession of or known to Recipient without any obligation of confidentiality prior to receiving it from Discloser; (ii) is or becomes publicly available without breach of this Agreement; (iii) is rightfully obtained by Recipient from a source other than Discloser without any obligation of confidentiality; (iv) is independently developed by Recipient without use of Discloser’s Confidential Information; (iv) is disclosed with Discloser’s approval; or (v) is disclosed by Recipient under a valid order of a court or government agency, provided that Recipient provides prior written notice to Discloser of such obligation and reasonably cooperates with Discloser (at Discloser’s expense) in Discloser’s efforts to convince the court or administrative body to restrict or prevent the disclosure. Either party may disclose information and Media-specific Reports that relate to the performance of the Services with respect to a particular Advertiser’s Ad directly to such Advertiser, via manual or automated means. Customer agrees and acknowledges that: (i) Innovid may use and disclose information which it has collected or received in connection with the Services in a form that is not identifiable to Customer, Advertiser or end users in order to provide, enhance, market or improve the Services; and (ii) in cases where Customer is not the owner and/or operator of the Media on which Ads are placed, and Innovid has a contractual relationship with the Publisher of such Media whereby Ads may be served on such Media, Innovid may disclose information regarding the performance of the Ads on such Media to that Publisher (including impressions, clicks, and other metrics broken out by date, time and Advertiser) for reporting purposes.

13. Miscellaneous. This Agreement sets forth the entire understanding of the parties with respect to the subject matter hereof, and supersedes all other prior or contemporaneous representations, discussions, agreements and understandings between the parties with respect to the subject matter hereof, whether oral or in writing. This Agreement shall be governed by the laws of England and Wales, and the parties submit to the exclusive jurisdiction of the English courts in relation to any dispute (contractual or non-contractual) concerning this Agreement. Innovid may engage third parties to furnish services in connection with the Services, provided that such third parties have executed appropriate confidentiality agreements with Innovid. Customer’s Affiliate(s) may elect to receive Services under this Agreement and in such case, such Affiliate shall be considered “Customer” under this Agreement with respect to its use or receipt of the Services as if such Affiliate had entered into a separate agreement with Innovid, and such Affiliate shall be responsible for its acts or omissions hereunder. Customer may not assign, delegate or otherwise transfer this Agreement, whether by operation of law or otherwise, without Innovid’s prior written consent. Any assignment in violation of the foregoing shall be void ab initio. Innovid may assign, delegate or otherwise transfer this Agreement, whether by operation of law or otherwise, to an Affiliate or in connection with a merger or sale of all or substantially all of its stock or assets or otherwise. Subject to the foregoing, this Agreement shall be binding on permitted successors and assigns. The waiver by either party of any breach or violation of any provision of this Agreement shall not operate or be construed as a waiver of any subsequent breach or violation hereof. The parties shall be deemed to be acting as independent contractors and shall not be deemed to agents, representatives, joint venturers or partners. Neither party is authorised to bind the other to any obligation, affirmation or commitment with respect to any other person or entity. All notices must be in English, in writing, addressed to the other party’s primary contact and sent to their then current postal address or email address, or other address as either party has notified the other in accordance with this clause. All notices shall be deemed to have been given on receipt as verified written or automated receipt or electronic log (as applicable). Neither party shall be liable to the other for any non-performance or delay in the performance of any of its obligations hereunder (excluding payment obligations) due to any cause beyond such party’s reasonable control or due to acts of god, acts of civil or military authorities, terrorist acts, fires, labor disturbances, floods, epidemics, governmental rules or regulations, war, riot, delays in transportation, shortages of raw materials, shortages of services, power outages, or hacker attacks (each, a “Force Majeure Event”). This Agreement may be executed in counterparts which, when taken together, shall constitute one and the same instrument. This Agreement shall be construed as though both parties jointly drafted it. The captions in this Agreement are for convenience only and shall not affect its interpretation. In the event that any of the provisions contained in this Agreement are held to be unenforceable such provisions will be narrowed (or deleted if necessary) to the minimum extent necessary to make them enforceable. Innovid reserves the right to modify this Agreement at any time by posting the new terms and conditions on Innovid’s website. Changes are effective immediately upon posting.

Last updated: March 6, 2020