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Solutions > Marketer Solutions > Connected TV Advertising

Connected TV advertising solutions
for an omni-channel world

Level up your connected TV advertising with ad serving, measurement, and identity solutions built for the biggest screen in the home.

Connected TV Advertising Made Simple

There’s no such thing as one-size-fits-all in CTV advertising. Dozens of devices, shifting specs, and new platforms launching every month means that you need technology you can trust to help navigate creative, activate campaigns, and calculate impact. Our built-for-television technology helps marketers confidently navigate this new streaming landscape through open integrations and unmatched delivery scale.

CTV Solutions

Serve Ads to the Widest Coverage of Platforms

Ensure your CTV ads are seen by every audience through our unique partnerships with Roku, Hulu, Peacock, and more.

Easy Encoding
& Validation

Forget about chasing down or manually encoding to specs. Our platform automatically accounts for device type and encodes for 4K TV and beyond.

Trusted and

Independent and MRC-accredited, Innovid gives you the peace of mind you need in a world of walled gardens.

Advertising Measurement Built With Connected TV in Mind

The exciting thing about CTV is its ability to combine the reach of linear with the measurability of digital. Analyze your campaign performance with comprehensive household-level reach and frequency insights that enable you to optimize performance over time.

CTV Measurement

Insights to Help You Optimize

Whether it’s driving incremental reach or reallocating budgets to rev up ROAS, Innovid’s CTV Insights enables you to track over 40 metrics to help analyze household reach and frequency performance, including:

  • Total & Unique Reach
  • Unique Reach Efficiency
  • Cost per Total & Unique Reach
  • Publisher Overlap & Incrementality
  • Platform & Device Overlap
  • Frequency: Average, Light (1-2X), Medium (3-9X), and Heavy (>10X) Frequency
  • Reach of the U.S. CTV Household Universe
CTV Metrics

Bridging Connected and Linear TV Measurement

When it comes to TV, identifying overlap can be a daunting task. To address this gap, Innovid and Roku teamed up to provide the most granular advertising measurement and analytics available to help you understand your de-duplicated reach across connected and linear TV buys, optimize media spend, and avoid audience fatigue.

CTV & Linear

An Identity Solution Built around Connected TV

Improve how you map consumers and link disjointed identities with a cookieless, privacy-compliant household view. Our proprietary technology provides a unique source of truth that matches data such as IP addresses and device IDs to key CTV ad management signals for a more reliable picture of your audience.


Innovid’s Household ID

A TV-first, cookieless, and privacy compliant solution.

Identity Coverage

Near 100% coverage across 75MM+ U.S. CTV homes

CTV Ad Serving

Serving 50% of all U.S.-based CTV ads

ID Cluster

Clusters of IDs that account for changes in real-time

ID Mapping

Proprietary data maps devices between IDs

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?