X Close Window
INNOVID

Solutions > Marketer Solutions > Connected TV Advertising

Connected TV advertising solutions
for an omni-channel world

Level up your connected TV advertising with ad serving, creative, measurement, and identity solutions built for the biggest screen in the home.

Primary Ad Serving
Centered Around CTV

As audiences make the switch from linear to streaming TV, Innovid’s built-for-television approach to primary ad serving helps you confidently follow suit. With open platform integrations, an infrastructure approach to identity, and optimization-based insights, we make it easy to deliver, personalize, and measure across digital’s fastest-growing channel.

CTV Solutions

Serve Ads to the Widest Coverage of Platforms

Ensure your CTV ads are seen by every audience through our unique partnerships with Roku, Hulu, Peacock, and more.

Easy Encoding
& Validation

Forget about chasing down or manually encoding to specs. Our platform automatically accounts for device type and encodes for 4K TV and beyond.

Trusted and
Independent

Independent and MRC-accredited, Innovid gives you the peace of mind you need in a world of walled gardens.

Unmatched Coverage Across
95MM CTV Homes

Our near-census ad serving footprint across over 95 million CTV homes anchors Innovid Key, our infrastructure approach to identity resolution that allows marketers to reach the right people with the right message while ensuring data transparency and ownership. This unrivaled coverage of the CTV universe powers the ability to tell personalized stories on any device, avoid creative oversaturation, better understand reach and frequency, break through walled gardens, and more.

CTV Ad Solutions

Advanced Creative Solutions for the Biggest Screen

Our award-winning creative solutions give you the opportunity to engage viewers on the biggest screen in the home with personalized experiences — at scale. Use our interactive and dynamic creative optimization tools to create unique experiences designed to improve performance and deliver against your business goals.

  • Dynamic Creative Optimization (DCO): Personalization has never been easier. Create highly relevant experiences with our fully adaptable DCO frameworks and strategic decision trees that enable you to modify creative versions based on a variety of data signals.
  • Interactive Ads: Engage viewers on the biggest screen in the home. Our CTV Composer gives you the keys to quickly build interactive and personalized ads for over 25 connected devices. Use images, social assets, videos, and more to create experiences that allow viewers to explore additional content, offers, and products.
Ad Solutions

Innovid Insights: Advertising Measurement Built with CTV in Mind

The exciting thing about connected TV is its ability to combine the reach of linear with the measurability of digital. Innovid Insights, the only measurement solution built from the ground up specifically for CTV, provides unbiased household-level reach and frequency analysis, enabling you to execute sophisticated planning and in-flight optimizations.

Innovid Insights gives you access to:

  • Near-census level measurement: Innovid’s unparalleled ad serving footprint enables near-census level measurement on over 95 million U.S. CTV homes.
  • An independent source of truth: As a leading omni-channel ad server built for TV, Innovid’s MRC-accredited ad impression measurement provides unified, trustworthy analyses for both direct and programmatic campaigns.
  • Real-time analysis: Unlike traditional TV panels or legacy measurement providers, Innovid’s pixel-less solution provides no-touch, always-on analysis, enabling you to execute in-flight optimizations.
  • Cost-efficiency optimizations: Improve ROI for programmatic campaigns with in-flight optimizations based on live eCPMs.
  • Future planning and benchmarking: View your reach, frequency, and cost-based performance goals aggregated over time for data-backed future planning and benchmarking initiatives.
Innovid Insights

Over 40 Metrics for
Superior Campaign Optimization

Whether it’s driving incremental reach or reallocating budgets to rev up ROAS, Innovid Insights enables you to track over 40 metrics to help analyze household reach and frequency performance, including:

  • Total and Unique Household Reach
  • Unique Reach Efficiency
  • Cost Per Total Reach and Cost Per Unique Reach
  • Frequency Averages and Distributions
  • Publisher Overlap and Incrementality
  • Platform and Device Overlap

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?