Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota
Goal:
To separate themselves from the pack, Davis Elen Advertising revolutionized their buying strategy – working directly with device manufacturers and smart TV developers to maximize household-level unique reach while minimizing cost in-efficiencies for the Southern California Toyota Dealers Association (SCDTA). Davis Elen Advertising utilized Innovid’s ad serving capabilities and Innovid measurement solutions to evaluate the impact of their strategy.
Outcome:
Innovid’s analysis revealed Davis Elen Advertising’s smart TV device strategy was effective in maximizing unique reach (96%), mitigating publisher overlap (4%), while minimizing cost-inefficiencies (-35% CPU) during the initial test of their hypothesis for the Southern California Toyota Dealers Association campaign:
- 96% Unique Reach Percentage
- -35% Decreased Average Cost Per Unique Reach
- ~4.3X Average Campaign Frequency
- ~1.6MM CTV Households Reached
