Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota

Davis Elen Case Study

Goal:

To separate themselves from the pack, Davis Elen Advertising revolutionized their buying strategy – working directly with device manufacturers and smart TV developers to maximize household-level unique reach while minimizing cost in-efficiencies for the Southern California Toyota Dealers Association (SCDTA). Davis Elen Advertising utilized Innovid’s ad serving capabilities and Innovid Insights measurement suite to evaluate the impact of their strategy.

Outcome:

Innovid’s analysis revealed Davis Elen Advertising’s smart TV device strategy was effective in maximizing unique reach (96%), mitigating publisher overlap (4%), while minimizing cost-inefficiencies (-35% CPU) during the initial  test of their hypothesis for the Southern California Toyota Dealers Association campaign:

  • 96% Unique Reach Percentage
  • -35% Decreased Average Cost Per Unique Reach
  • ~4.3X Average Campaign Frequency
  • ~1.6MM CTV Households Reached

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