Ask NIVO about your Meta campaigns — and get answers grounded in Meta's own data
The data was never the problem, acting on it was.
Ask any enterprise media team what slows them down and you’ll rarely hear “strategy.” You’ll hear about manual exports, tab switching, and the hours spent digging through campaigns to understand why performance suddenly changed. The intelligence media teams need already exists … it’s just sitting a few too many clicks away.
The distance between data and action is exactly the gap that NIVO™ was built to close, and today it closes it even further. NIVO now connects to the ads MCP server from Meta, bringing real-time Meta campaign signals into the same connected platform you already use to create, deliver, measure, and optimize across channels.
The result is less time hunting for answers and a shorter path from “something’s changed” to “here’s what needs attention.”
What the ads MCP server adds to NIVO
The Model Context Protocol (MCP) is an open standard that lets AI connect securely to a platform's data and capabilities. The ads MCP server exposes campaign intelligence: performance metrics, trends, anomalies, benchmarks, creative, and catalog context, all through a secure, authenticated connection.
NIVO is the AI core of Innovid, already bridging intelligence, workflows, and agents across the advertising lifecycle—creative, delivery, measurement, and optimization. With the ads MCP server connected, NIVO's agents get privileged, authenticated access to Meta's advertising data, including signals that go beyond what standard APIs provide, particularly for anomaly detection and incremental insight. Put simply: NIVO can now analyze your Meta campaigns the moment you ask.
How it works: This connection is human-in-the-loop by design. At launch, NIVO surfaces what changed, explains why, and recommends what to do next. It doesn't autonomously change your Meta campaigns. You set the course and keep approval authority while NIVO coordinates the work inside Innovid’s platform, where enterprise governance and approvals already live. For the teams running the world’s most complex global plans, control comes first and stays with you.
What it looks like on day one
"The real measure of this connection is that a question like 'why did delivery drop?' now returns the ad set, the creative, the benchmark, and the context, all in one answer, while there's still time to do something about it. That's hours back in the week, performance saved, and decisions made on data that’s current."
— Zak Knudson, SVP of Product, Innovid
The AI Value Multiplier
The value of connected AI grows with the context it can understand. Meta campaign data is one more important signal NIVO can bring into a broader view of advertising performance.
Rather than requiring teams to move between disconnected tools and assistants, NIVO is designed to connect intelligence across the advertising lifecycle, bringing data, workflows, and agents together so teams can understand what’s happening and move more quickly toward action.
As more signals and systems connect, the context gets richer. Richer context enables better intelligence. And better intelligence helps teams make faster, more informed decisions. That’s the AI value multiplier: each new connection makes the whole more useful.
What a design partner is seeing: “NIVO has been a powerful time-saver. We can create campaigns and placements and assign creative just using natural language. By our second campaign, it was already cutting our trafficking time by at least 50%.” - Tien Nguyen, Associate Director, Ad Operations at Rain the Growth Agency
"The promise of agentic AI isn't just generating recommendations—it's also enabling meaningful action across advertising workflows. Our early work with the ads MCP server demonstrates how secure, authenticated access to advertising data allows AI to analyze performance, understand campaign context, surface opportunities, and help marketers move from insight to execution."
— Grant Parker, President, Innovid
Built on a foundation you can trust
Independent by design: no walled-garden agenda, no media bias. NIVO is built on MRC and SOC 2–certified data standards. Innovid does not expose client data to third-party AI models for training. The ads MCP server operates within your existing account structures and permissions, so enterprise governance is preserved end to end.
Getting started
NIVO with the ads MCP server is rolling out to Innovid clients now. The fastest way to see it: ask something you'd normally open three tabs to answer.
- Request NIVO access
- Register for the webinar — see NIVO + ads MCP server live
