Meet NIVO: The Deliver Agents Driving The Next Era of Ad Ops
Ad Ops has a new team behind the scenes, and they’re doing the parts of the job nobody likes or wants to do.
Meet NIVO: the AI core of Innovid, and the agentic engine behind a toolset built specifically for the next era of Ad Ops.
NIVO is a set of purpose-built agents, each designed to take a painfully manual part of campaign execution and handle it reliably and at scale.
So your team can spend its time on the parts of the job that actually need a human touch: strategy, creative judgment, optimization, the decisions only real experience can make.
We've spent the last several months building these agents alongside real teams doing real Ad Ops work—our design partners—and the success we’ve seen has proven that campaign operations have changed for the better.
Let's introduce the team.
What Is NIVO?
NIVO is the AI core powering Connected Intelligence across our Innovid platform, external tools, channels, data sets, everything that touches and informs stakeholders. It’s enabling the shift from “collecting data” to actually acting on it.
That shift is bigger than most teams realize. The average organization runs 65-75 MarTech tools across functions, and that sprawl alone drives a 20%-40% productivity loss (Mediaocean 2026 H2 Market Report).
So what data is NIVO acting on? Its foundation is two decades of building, trafficking, serving, and measuring advertising across every format and channel. It’s built on billions of impressions served from standard display to social. NIVO’s acting on an advertiser’s owned data and real operational history.
NIVO’s deliver agents step in where productivity stalls hardest: handling the manual, repetitive work that piles up right before a campaign launch.. They’re human-in-the-loop by design, so you stay in control of strategy and approvals, while NIVO handles the execution grind.
Meet The Team of Agents
NIVO Decisioning Agent
Transform creative builds into turnkey strategies.
Dynamic personalization is an extremely powerful performance lever, but historically, a pain to configure, especially for high-volume campaigns with specific goals and a large number of creative versions.
The Decisioning Agent turns high-level creative strategies into visual, executable decision trees. You can conversationally edit decisioning logic: “swap this creative,” “add a branch for this audience,” or “make a strategy recommendation.”
It’s built to automate complex strategies like heavy geo-targeting, rotation, and daypart sequencing, and turn that complexity into something you can see, map visually, and deliver!
"NIVO represents a shift from managing campaigns to orchestrating outcomes,” said Stephen Rubino, Media Operations Manager, FanDuel Group. “This will improve our internal efficiency allowing us to spend more time authentically speaking with our customers about their favorite sports.”
NIVO Campaign Trafficking Agent
Automate the build, elevate the approach.
If you’ve ever spent a day translating a media plan into a campaign build, you’ve felt how tedious it can be.
The Campaign Trafficking Agent is built to address that grind. Hand it any media plan: a CSV, a PDF, an email, or just describe what you need in plain language, and it builds a structured, platform-ready campaign complete with placements and creative assignments for you.
The full campaign is generated instantly, and keeps you in charge of final fine-tuning and go-live.
“The Trafficking Agent has been a powerful time-saver. We can create campaigns and placements and assign creative just using natural language. By our second campaign, it was already cutting our trafficking time by at least 50%.” - Tien Nguyen, Associate Director, Ad Operations at Rain the Growth Agency
NIVO Campaign QA Agent
Flawless launches, all automatically validated.
Every Ad Ops team has a QA process. Most of them involve a checklist, after-hours work, and a last-minute hustle as launch time approaches.
The Campaign QA Agent replaces the manual slog of final QA with persistent rules and pattern recognition that catch setup errors and missing data automatically. It’s completely trainable to your client or agency roles at the advertiser or campaign level.
It’s not a one-time check. The agent acts as ongoing governance that learns and adapts, enforcing both brand and platform standards for every launch, with full visibility into what it checked and why. It provides complete oversight, with none of the manual late-night grind.
“The QA Agent is our most used agent. It makes validating campaign setup, tracking, placements sizes, and naming conventions significantly faster than manual review, and catches issues we otherwise might have missed.” - Leah Fenech, MarTech Manager at Flutter UKI
NIVO Social Agent
An orchestrated agent team for walled gardens.
The social platforms, natively, are their own beast with different rules, set up logic, and ways to decision creative messaging than display or CTV channels.
The Social Agent combines the acceleration, automation, and connection of the Trafficking, Decisioning, and QA agents into paid social. So, media teams and activators get the same conversational AI-driven workflow without needing to become platform experts.
It turns hours of manual trafficking into minutes. Upload a trafficking doc and NIVO ingests it, builds the campaign structure entirely, and automatically assigns creative to the right ad builds. All the rekeying for every platform is eliminated.
On decisioning, it creates, optimizes, audits, and QAs automated rules with chat-based prompts. Pause underperforming ads, shift budgets to the top creatives, show specific messages only on the best days and times for conversions. Logic that used to be complex to configure now only takes a single sentence.
For better QA, NIVO enforces the custom campaign rules that matter for your account, whether that’s budget caps, naming conventions, or brand specific requirements. It’s all validated automatically before anything goes live.
“What excites me about NIVO is its ability to turn insights into action,” said Raul Tafur, VP, Paid Social & Strategy, Canvas Worldwide. “Too often, teams spend time identifying opportunities but struggle to operationalize them at scale. NIVO has the potential to help brands move faster, reduce manual work, and focus more on strategic decision-making.”
The AI Value Multiplier
The NIVO agents aren’t one-off point solutions. They’re purposefully designed to work together, all connected by NIVO Orchestrator. A campaign can move from naming conventions to creative, decisioning to trafficking, QA to launch with each agent seamlessly handing off to the next.
That’s the true direction for this new era of Ad Ops: eliminating “the tool for one task” and, instead, facilitating a system that runs the whole campaign workflow with you.
For Ad Ops teams, the real shift isn’t “automation for automation’s sake.” It’s what happens when the manual setups, checking, and re-entering are taken off of someone’s to-do list. That time goes to the strategic decisions that actually drive performance: creative direction, audience logic, budget decisions, and testing.
That’s the trade agentic AI makes possible, and what our Ad Ops teams are most excited about.
