Financial Services: Driving engagement with LinkedIn Video

May 15, 2024

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Goal

A well-established financial service company needed to drive sign-ups and promote their competition for small businesses to win money. The team needed to garner awareness and reach a strong click-through rate at an efficient cost.

Strategy

The team leveraged Innovid's Social's LinkedIn video capabilities to promote their video campaign cost-effectively on a national scale. Leveraging LinkedIn videos drove high awareness among a highly-qualified audience and kept them engaged at a low cost. In an industry where every dollar counts, this LinkedIn video campaign outperformed across the board compared to industry benchmarks.

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Outcome

+48%

increase in engagement rate

+31%

increase in click-through rate

-17%

decrease in cost-per-engagement

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