UScellular: Boosting catalog strategy with dynamic product ads

July 30, 2024

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Goal

UScellular wanted to boost their product catalog ads with more brand-centric creative and stand out from their business-as-usual campaigns. The team partnered with Innovid to test the performance impact of Enhanced Catalogs against native-built catalog ads.

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Strategy

Using Innovid's dynamic frameworks, UScellular was able to supplement its standard catalog ads with branded background colors, company logos, and custom messaging in the product image itself. With more eye-catching and brand-forward creative, the team drove more engagement and better performance.

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Outcome

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