Strategic Planning Workshops
Designing a creative strategy that takes advantage of all the opportunities for personalization, including different media touchpoints, data triggers, and relevance opportunities, requires a new combination of teams and skill sets. Innovid offers Strategic Planning Workshops to clients and their agency partners. Whether you’re just beginning your personalization initiative and looking for a place to start, or a seasoned pro looking to up your game, our Strategic Planning Workshops are a great way to start.
Workshops
Creative Strategy Workshop
Paid media personalization using data-driven messaging/DCO technology represents a major change to how advertisers think about and approach creative. Designing a creative strategy that takes advantage of all the opportunities for personalization, including different media touch points, data triggers, and relevance opportunities, requires a new combination of teams and skill sets. While the skills required exist in most marketing organizations, they often sit in separate silos with no process to connect them. This leaves many advertisers in the position to either start or grow a personalization program—and asking, “Now what?”
Social Strategy Workshop
A critical part of social success is developing a messaging strategy that takes advantage of all the promises of social. The possibilities are endless and potentially overwhelming. A media strategy that takes advantage of all the opportunities for social personalization, including deeper audience touch points, data automation, rules-based optimization, and a robust test-and-learn plan, requires a new combination of skill sets. While the skills required exist in most organizations, they often sit in separate silos with no process to connect them—leaving teams asking, “Now what?”