Resources Back to Resources AdTech on Deck: Currency vs. Measurement October 7, 2022 Recommended Knowledge CTV Measurement It's All About the Creative Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action. CTV Measurement Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads. CTV Measurement The Future of Converged TV is Now Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.