AdTech on Deck: Currency vs. Measurement

Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.

Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.

Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.